Expect a streaming giant to look a little different this year.
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The AI industry is now taking a page from the social media playbook.
Creative directors? Who needs those? On Wednesday, Amazon introduced an agentic AI tool that brings all the image, video and audio generation capabilities of the company’s Creative Studio into its ad ...
The right choice is about aligning your production approach with what you want to achieve, whether that's speed, scale, ...
Amazon released its study Monday, with it finding 74 percent of 300 participating marketing directors from small and medium-size businesses said they’re already using AI tools in advertising, or are ...
Agentic AI and custom-built tools are changing how PPC accounts are run – and what marketers need to focus on next.
Selling AI to all brands and consumers is challenging as technology's rapid growth makes it difficult to keep up with changes ...
Jeep recently launched an advertising campaign leveraging artificial intelligence-generated imagery. The marketing tactic stands to save companies time and money. Experts compared ethical concerns ...
Ads in AI Overviews are already performing at "about the same rate" as traditional search ads, according to Google's VP of ...
The predictive capabilities of AI can be a powerful tool, but the goal of such algorithms is to maximize efficiency, which ...
Paul Harrison has previously received funding from ASIC, the Consumer Action Law Centre, and the Department of the Environment, Heritage and the Arts. He is a member of the Consumer Policy Research ...