Globalization is a reality for both small and large businesses because the growth markets are in Asia, Latin America and, increasingly, Africa. Strategic planning must include options for growing ...

Salvador Ordorica is the CEO of The Spanish Group LLC, a first-class international translation service that translates over 90 languages. Customers expect a lot from a company, especially when the ...

Effective localization strategy. Localization is important to align your brand with cultural nuances and user-specific preferences to drive meaningful experiences. Balancing cost and quality. A ...

It probably makes sense for me to clarify some terminology that I often take for granted in my industry, but that confounds others around me (including my wife, in the rare instance that I get her to ...

We asked readers if the AI experimentation phase is over in localization, and almost half of the respondents (40.5%) believe ...

Natural language processing is already shaking the language services industry to its core, and it is questioning the use and function of foundational elements such as translation memory. Do we embrace ...

In the competitive world of localization it's not unusual for companies to make exaggerated claims about their products to get a little bit of attention. So in October 2007, when Clay Tablet (news, ...

As an organization grows, its public relations and marketing leaders will, of course, want to raise awareness in countries other than the home market. That requires an international PR strategy, and ...