As the world gears up for another Super Bowl and Valentine's Day campaigns loom, marketers are facing tighter scrutiny over their event marketing budgets than ever before, highlighting the importance ...

Forbes contributors publish independent expert analyses and insights. I research ad fraud and digital marketing. Jan 19, 2021, 07:41am EST Jan 19, 2021, 07:41am EST This article is more than 5 years ...

Advertising analysis, a specialized form of market research, has become increasingly common as the costs of promotion have escalated. Because any mistake can be costly, analysis is done at every stage ...

Leah Zitter is a technical writer who covers high tech. She holds a Ph.D. in psychology research and a master’s in philosophy and advanced logic. For years, higher education institutions across the ...

In today’s competitive real estate market, data is king. But, if you’re not utilizing the Internet of Things (IoT) and analytics to run your business more efficiently, you’re missing out on a major ...

How scenario analysis tools can help investors manage financial risk and evaluate returns. Forecasting is a no-win situation. If you get it right, people go about their business. But if it’s wrong, ...

Market segmentation is the process of analyzing the appropriate consumers to which a product should be targeted. It's about dividing broad target markets into subsets of consumers with similar wants ...

Revolution Analytics is working to revolutionize big data analysis with better crunching tools and an updated platform that brings the open source R statistics language to some the the largest data ...