Physicists and vision scientists are lining up behind a provocative claim: the rich color we call purple is not a property of light at all, but a story the brain tells itself. Light in the real world ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." You might be today years old when you realize there is no purple in the rainbow. There is no P in ROYGBIV ...

Do colors trigger unique brain responses? And do different people have the same brain responses to colors? In a new JNeurosci paper, Michael Bannert and Andreas Bartels, from the University of ...

Pupil size in people with synesthesia changed depending on how bright or dark the perceived colors were.

There’s a lot to love about brains. They are arguably the most complex organ in the entire human body. 86 billion neurons send electrical and chemical signals back and forth within your brain to ...