New survey of CEOs about their CMOs shows increased trust but lower strategic impact. The longitudinal study, which surveyed 150 CEOs from top U.S. companies in early 2025, reveals both encouraging ...

Global cooperation has been joined by competition to lead the green technology sector, driving industrial policies and reshaping business strategies, according to a new study published in Nature by UC ...

DENVER--(BUSINESS WIRE)--Quantive, the world’s leading strategy management software and services company, released the findings of its comprehensive study, "The Global State of Strategy 2024." This ...

In today's uncertain business climate, many companies are continually evaluating their performance improvement efforts to take control of margin improvement. This involves regularly evaluating the ...

Traditional, complex strategic planning doesn’t suit modern entrepreneurs. Instead, focus on a lean, agile and actionable strategy that you can start implementing in days, not quarters. Define where ...

Deloitte research commissioned by Meta shows personalization boosts conversions by 16%, with a framework to assess and improve your strategy. Brands using advanced personalization see 16% higher ...

Customer-Centricity: It should revolve around the customer, addressing their needs, pain points, and buying behavior. Goal Orientation: Specific, measurable, achievable, relevant, and time-bound ...