The Advertising Standards Authority (ASA), an independent regulator of the advertising industry in the U.K., is taking issue with an advertisement for Colgate-Palmolive's Colgate Total toothpaste, ...

Colgate-Palmolive has rolled out a campaign ‘The Sweet Truth’, to encourage the crucial practice of brushing your teeth before bedtime. Conceptualised by WPP@CP, the film spotlights the common ...

Colgate is letting actor Luke Wilson get up close – really close – and personal in the toothpaste brand’s Super Bowl effort. Wilson is a ‘close talker’, much like Judge Reinhold’s character in ...

Colgate toothpastes and toothbrushes will not be the focus of the brand’s first-ever Super Bowl advertisement. Rather, it will be using its airtime to remind viewers to turn off the tap when brushing ...

Attorney General Ken Paxton has reached an agreement with Colgate-Palmolive Company (NYSE:CL), addressing concerns over misleading toothpaste packaging and advertising aimed at children. The agreement ...

X Corp. is seeking to add Nestle, Abbott Labs, Colgate-Palmolive, Lego, Pinterest, Tyson Foods, and Shell as defendants in its ad boycott lawsuit against the World Federation of Advertisers and others ...