Communicating strategy is a critical aspect of driving success in any organization. Yet, according to Korn Ferry, as many as 90% of senior executives admit that they don't achieve all their strategic ...

First, it’s helpful to provide the definition of a strategic plan. A strategic plan is a guiding, visionary document highlighting the specific goals and actions that differentiate an organization and ...

Nikki Little is the senior VP at Franco and an integrated communications professional with more than 17 years of experience. My first inclination when starting this article was to write that as we ...

Enhance your career with our online Graduate Certificate in Strategic Communication Management. In just nine credit hours, you can develop advanced skills in planning, executing and evaluating ...

Integrated communications can have a positive outcome on business results, such as increased revenue, improved customer loyalty and better brand reputation. Yet, believing integrated communications is ...

Strategic Communications ensures an integrated pipeline of brand journalism, internal communications and media outreach content that collectively lays the foundation for the University’s overall ...

Many professional roles revolve around communication, with understanding audiences and delivering effective messages being the core responsibility for a variety of career paths. Marketing and ...

The Department of Homeland Security Office of Emergency Communications (OEC) released the first ever National Emergency Communications Plan (NECP) on July 31, 2008. This plan is and will continue to ...

Strategic communication is vital to a wide range of industries and missions, making a bachelor’s in strategic communication a very valuable credential for entry-level and C-suite roles alike. This ...