Procter & Gamble has agreed to revise packaging of its Crest toothpaste brand under an agreement with Texas Attorney General ...

Texas AG Ken Paxton’s deal with Crest over fluoride imagery sparks praise and criticism amid broader debate over children’s ...

Crest toothpaste will join competitor Colgate in adjusting its labeling and marketing so that it "accurately depicts the ...

Ken Paxton secured a settlement with Crest toothpaste's makers to modify children's toothpaste packaging to accurately ...

Texas AG Ken Paxton says Crest maker Procter & Gamble will update kids toothpaste packaging to better show the recommended ...

After a few weeks, my teeth feel smoother and my gums look healthier,” one reviewer raves. “Definitely a reliable, all-in-one ...

AUSTIN, Texas — Texas Attorney General Ken Paxton on Thursday announced a settlement with Procter & Gamble (P&G), maker of ...

When parents are teaching their kids the basic habit of brushing their teeth, they shouldn’t have to worry about deceptive ...

Digital Journal (NEW YORK) — It’s been touted as the greatest innovation in toothpaste since fluoride was introduced in 1955; the future of oral health care; and the best toothpaste to ever be put to ...

CINCINNATI--(BUSINESS WIRE)--Teeth lose density over time, which can lead to decay that wears them down, but there are simple steps you can take to help avoid this. Today, Crest – the #1 Toothpaste ...

Procter & Gamble said Tuesday it is launching a line of Crest toothpastes called “Be” that featuring nontraditional flavors including Mint Chocolate Trek, Vanilla Mint Spark and Lime Spearmint Zest.