In the healthcare landscape, data is the new currency. It empowers medical professionals, administrators and policymakers, providing them with a wealth of information, from patient records and ...

Keen IO announced today that it’s open-sourcing one of its key features. The company allows customers to create their own analytics tools without having to develop the infrastructure from scratch. As ...

NEW YORK--(BUSINESS WIRE)--MikMak, the global software company that helps the world’s leading brands grow commerce-first, today announced a series of product enhancements to its leading eCommerce ...

Google Analytics has introduced the capability to process item-specific custom parameters from ecommerce events occurring on your website or app. These parameters can be registered as custom ...

While tracking WordPress pageviews in Google Analytics is pretty easy to accomplish, another interesting metric for many websites is to track author statistics. Namely, how many pageviews is each of ...

Vigillo – creators of data mining software products designed to aggregate, organize and deliver complex fleet safety information in an easy-to-read scorecard format – announced it has created a new ...

If you’ve seen Fight Club, you probably remember the scene when Brad Pitt’s character says, “You are not special. You’re not a beautiful and unique snowflake.” As hard as that may be for many of us to ...

You can use a programming language like R to bypass the Google Analytics Web interface to retrieve the data you want. Here's a step-by-step. Google Analytics is a useful tool for measuring website ...

Google Analytics drops four attribution models and adds custom metric combinations. Google Analytics is removing four attribution models in October 2023. A new "calculated metrics" feature will allow ...

In this blog series, we shed some light on our marketing approach at The Next Web through Web analytics, Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), social media, and more.