Customer journey analytics software aims to help businesseses understand, optimize and personalize every step of the customer experience. By aggregating and analyzing data from touchpoints across both ...

New privacy models, zero-copy activation and AI orchestration are rewriting the rules for how customer intelligence gets built and used. Customer Data Platforms (CDPs) were once hailed as the answer ...

In today's customer-centric business environment, organizations are dependent on rich, highly accurate customer data to enhance relationships, personalize experiences and drive growth. However, many ...

Millions are lost in revenue by UK dealers due to a lack of truly personalised communication with customers. That is the view ...