India is working on creating an index to evaluate exporters performance based on their Importer Exporter Codes (IECs), tracking performance over a five-year period, Director General of Foreign Trade ...
Data stands out as a key resource for retailers in the increasingly digital world. Businesses are generating more data than ever before, from transaction records and customer profiles to social media ...
Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The rise of software as a service (SaaS) models has transformed the way businesses operate ...
How organizations can do more with their data to realize business goals and achieve a sustainable competitive advantage. In partnership withWNS Triange In 2006, British mathematician Clive Humby said, ...
Like so many technology buzzwords, "data-driven" is the term du jour to describe every business, software, tactic and decision maker. Data embedded in every strategic decision. Data that optimizes ...
Data-driven marketing in B2B has become more essential than ever in an industry that relies on measurements, personalization, and specific customer personas. So what is it exactly, and what are the ...
Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...
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