Isn’t it tragic that so many prominent leaders rely on their intuition for their decision-making process? Gut reactions are seen as something almost magical, acquired either by hard-earned experience ...

By recognizing the value of both intuitive and analytical thinking, individuals can enhance their decision-making abilities ...

We make approximately 35,000 decisions every day, including dozens of tiny and major decisions on what to wear, what to eat, which route to take to work, where to go for lunch, and so on. It's ...

You’ve only been in the shopping centre for a few minutes, but back in the car park, you suddenly freeze. Where did I park? The memory feels gone. You guess and start to head left. Then you see the ...

Have you made a decision you regret? Or have you felt stuck making an important choice? We’ve all had those feelings. Making a decision, especially an important one, shouldn't be done impulsively or ...

The Markkula Center’s Ethical Decision-Making Framework is a tool designed to 1) help users see and identify a broader set of ethical issues than they would have without it, and 2) guide users through ...

Decisions made during the pharmaceutical research and development (R&D) process involve many risks and uncertainties. With the emergence of behavioural economics, substantial literature has ...