(Phys.org)—Google has announced (on its DoubleClick search site) the development of a new API that allows advertisers to combine online and offline information on users/customers resulting in more ...

GA4 introduces 'key events' to replace conversions in behavioral analytics. Conversions will now be consistently defined across Google Ads and Analytics. GA4 is ...

Google sent out emails the other day to some advertisers that may be impacted by changes coming to enhanced conversions for web or enhanced conversions for leads. Google said they will be simplifying ...

Update 11/25: Google said it has fixed most of the reporting issues that resulted from this bug. If it looks like your Google campaigns have been more successful than usual since November 11th, that ...

Google Ads is rolling out a beta that allows advertisers to connect additional data sources directly to website conversion actions, giving marketers a new way to supplement tag-based measurement with ...

Privacy regulations and cookie restrictions are making traditional tracking methods less reliable. For agencies, the challenge is to gather meaningful insights while ...