The belief here is that the keywords you use in H2-H6 subheadings are more heavily weighted in Google’s algorithm than words in plain text and that tags are therefore a ranking factor of their own.

HTML tags are the backbone of SEO that’s overlooked by many digital marketing professionals. These simple code elements tell search engines exactly what your webpage is about and how to interpret it.

H1 tags are synonymous to SEO. HTML5 “officially rolled out” in October 2014. This sparked renewed interest in an old SEO debate amongst web designers and online marketing pros. Is using multiple H1 ...

I am seeing numerous complaints this morning that Google is showing header tags, H1s and H2s, instead of the meta title tags, for its search result snippets. I am seeing some public complaints on ...

HTML is a markup language that forms the basis of most webpages. It is arguably one of the most fundamental parts of technical SEO. Using HTML elements, SEO professionals are able to communicate ...