The entire ad industry is obsessed with retail media right now. But the channel’s got a bit of a measurement problem. (Sound familiar?) Retail media networks (RMNs) give brands that don’t have much ...

A problem doesn't last a lifetime. But how you deal with it can make it linger for years without resolution. In my studies about the topic, I've identified that, in addition to everything that ...

NBCUniversal has two marquee events this month, the Winter Olympics and Super Bowl, that still maintain power to generate viewer and advertiser interest, despite changes in consumer behaviors. But ...