Maggie Zhang from Amazon Ads talks interactive video strategy, including opportunities on Amazon Prime Video and which genres ...

Interactive content allows the user to have a more exciting experience with your content. With all the possibilities afforded by technology. Digital content should be interesting and not flat like ...

Vidyard, a global leader in video marketing and video analytics solutions, and SnapApp, the leading platform for creating interactive content experiences, today announced a new partnership to combine ...

NEW YORK—A new study from Innovid has found that interactive connected TV (CTV) campaigns deliver stronger results across key performance and attention metrics than interactive campaigns on mobile and ...

Today’s marketing and ecommerce leaders know that video is a critical component of any content strategy. After all, retailers using video in product detail pages (PDPs) can see conversions increase by ...

Video remains a dominant force in consumer engagement, solidifying its role as an essential tool for brand storytelling. From short-form social clips to immersive long-form content, video shapes how ...