LOS ANGELES — The cameras are on, the lights are bright, and the products are ready. In front of it all is Brielle Galekovic, a live shopping host preparing to stream a marathon session on TikTok from ...

For those over 30, the idea of live shopping may conjure up corny images of QVC or HSN. But for the younger generation, it has become a new kind of social media where shoppers are spending billions of ...

In less than half an hour, Justin Frederickson auctions off more than 100 collectible comic books through the live shopping app “Whatnot.” “You can move a lot more product quickly,” Frederickson said.

West Chester-based QVC is now focusing its turnaround on reclaiming relevance from social media platforms that have adopted its playbook.

Forbes contributors publish independent expert analyses and insights. Chelsea writes about marketing, freelance life, and entrepreneurship. Live social shopping is when a content creator or brand goes ...

Based on the past five years of analysts’ predictions, one would think that 2023, after a period of pandemic-accelerated trial and error, was going to be the year that live shopping took off in the ...

The coronavirus pandemic has been a disaster for retailers who are still dependent on brick and mortar stores that were forced to close, but online sales have boomed. This is why a site called ...

First AI-powered luxury marketplace to offer instant live video concierge, bringing boutique-level service online.

As we scan our social media feeds on our phones, we are constantly being served some version of commerce disguised as entertainment - a “what I ordered vs what I got” reel, a creator unboxing a haul, ...

(Bloomberg) -- Kim Kardashian logged onto TikTok earlier this month and did something new: Tried to sell pajamas, slippers and matching sweat sets like the host of an old-fashioned TV infomercial.

A shelf of shop-made soil for Greenlens plant shop, located in Alton at 2511 State St., Suite B, on Oct. 3, 2025. Emma Metz hosts a plant live sale inside Greenlens plant shop in Alton, located at ...