It’s a tough economic climate for biotech and healthcare companies. We’re seeing wave after wave of layoffs in the news, and not even the biggest or most powerful brands seem to be spared. As ...

Everything we do, believe, and feel is rooted in cultures. Our values, our aspirations, and our identities are tied to cultural contexts. For products and services, cultures help inform our purchase ...

Market research has always been an integral part of building a brand. Conducting market research means gathering information and learning more about your target market, establishing potential customer ...

Researchers from University of Wisconsin-Madison have published a study that examines how a combination of Generative AI and human input leads to superior marketing research. The study, in the Journal ...