DreamWorks Animation has named Brenda Freeman as head of television marketing for the toon studio. Freeman most recently was chief marketing officer of Turner Animation and its Cartoon Network, and ...

EXCLUSIVE: Jim Gallagher will be leaving his post at Warner Bros as Executive Vice President of Marketing Animation and Family films as part of the ongoing restructuring at WarnerMedia. The former ...

3D medical animation services have emerged as a groundbreaking tool in the healthcare industry, revolutionizing the way medical concepts are taught, understood, and marketed. These animations ...

AstraZeneca is sticking with an animated fantasyland theme for its Breztri TV ad but uses a blast from the past to depict a brighter future. The fantasyland approach, which shows animation bursting ...

Industrial equipment is hard to sell. The machines are large, expensive, and complex. Buyers cannot always access them physically. Marketing these products used to rely on brochures and static images.

A huge reason behind video marketing's popularity rests in the mediums' effectiveness at achieving a relatively specific marketing goal—depending on the style, format, and type of video you go with.