Facebook isn't the only one with a measurement problem (though it may well be the most publicized.) The problem exists across apps everywhere — and before you jump to conclusions, remember this.

The entire ad industry is obsessed with retail media right now. But the channel’s got a bit of a measurement problem. (Sound familiar?) Retail media networks (RMNs) give brands that don’t have much ...

Quantum mechanics is a probabilistic theory that does not describe individual events. Yet when we perform a single measurement, we find a well-defined outcome. This apparent contradiction, known as ...

Retail media networks (RMNs) are rapidly growing, with advertisers investing billions of dollars into these platforms each year to consumers across the funnel. As retail media matures beyond search to ...

NEW YORK—As the TV industry grapples with the measurement problems that have been produced by rapid changes in the way people watch programming, the Coalition for Innovative Media Measurement (CIMM) ...

(via PBS Space Time) The mystery of what happens when we go from a superposition to a definite state is known as the Measurement Problem, and it’s arguably the most mysterious outstanding problem in ...

What follows is a fairly complete transcript of a discussion about quantum physics on May 19, 1994, the last day of a workshop in Santa Fe, N.M. It begins with some technical issues, posed by John ...

Testing the patience of brand partners, Facebook reported some additional ad-metric inaccuracies on Wednesday. On one of its Pages dashboards, for instance, a summary number showing 7-day or 28-day ...

This morning on BBC Radio 4, the mathematician Roger Penrose, physicist Basil Hiley, and philosopher Simon Saunders had a lively discussion about the “measurement problem in physics” with broadcaster ...

There are a lot of things wrong with GDP as a measurement of how well we're all doing. Simon Kuznets pointed out a number of them when he devised the concept back in the 1930s. GDP doesn't measure the ...