Marketing campaigns may have different goals, such as raising brand awareness, boosting sales or increasing event attendance. But all campaigns require a company’s resources, whether that’s money from ...

Sales have traditionally served as the major metric for measuring success. Although certainly important, trying to hit a specific revenue figure while disregarding other indicators may not bring you ...

Measuring success can help us understand our goals and how we are measuring up. Here's how to do it. Elizabeth has worked since 2010 as a writer and consultant covering gardening, permaculture, and ...

Now that 74% of U.S. companies are transitioning to a permanent hybrid model, leaders are turning their attention to measuring the success of their hybrid work model. That’s because there’s a single ...

As designers, we want the products we build to be satisfying and easy to use, but how can we know that’s the case? We start by measuring the user experience with evidence rather than opinions. But can ...

Chatbots may be all the rage, but you need some solid metrics around your programs to ensure success. The chatbot industry is expected to hit $1.3 billion by 2025. Further, 37% of Artificial ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Artificial intelligence — generative AI, in particular — is the talk of ...

Running is so complex. It requires form, fitness, discipline, patience­—and the list goes on. Yet of all the things we improve upon as we progress, we often focus solely on speed: faster splits, new ...