The global digital economy creates a variety of internal and external factors that increase challenges in new product introduction (NPI). Products are becoming more complex, life cycles are getting ...

Launching a new device, like a much-anticipated smartphone, is a massive undertaking. While many consumers see stylish marketing and ad campaigns in the months and weeks leading up to the launch date, ...

Despite the recent economic slowdown, product manufacturers have continued to increase the pace of new product launches to take advantage of consumer spending and maintain revenues and profit margins.

Competition in the electronics industry is as fierce as ever -- especially in today's gloomy economy -- making many manufacturers re-adjust their strategies for bringing products to market.

At the New Product Introduction (NPI) stage of silicon chip production, product engineers work with a limited but critical dataset – typically from initial silicon samples or engineering lots – ...