Despite the rise of e-commerce, 80% of global retail sales still take place in physical stores. Yet, there's a huge gap between the data that omnichannel retailers are able to collect about online and ...
Let’s start with a definition of first-party data as a refresher. First-party data is the information collected directly by a brand from its customers, website visitors and app users. This includes ...
Money.ca on MSN
Loyalty programs are 'ground zero' as companies turn them into 'data-harvesting machines' — why this should concern you
Many loyalty programs collect detailed purchase histories and preferences, and increasingly use algorithms to offer targeted ...
Over the past few decades, businesses, governments, and militaries worldwide have relied heavily on data analytics to advance operations, gain critical insight for tactical advantages, and improve ...
UB departments and programs may consider collecting demographic data via surveys, Formstack, Google Forms, UB Marketplace, paper forms or other methods. At the same time, this information is ...
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