Editor's note: The author, Pierre DeBois, will be speaking at next month's CMSWire Connect conference in Austin, Texas, on the subject of migrating from Universal Analytics to Google Analytics 4.

Google has fixed an issue where the Search Console query report in Google Analytics 3, aka Universal Analytics, was not populating. The data stopped coming in as of October 1st but the other day, ...

As mobile becomes the dominant media to access information on Web sites across the Internet, will search engines have the same impact when it comes to identifying real-time trends? Deep linking will ...

The advent of large language models (LLMs) marks the most significant shift in the search experience since the rise of mobile technology. Google’s SERPs are evolving beyond the traditional 10 blue ...

Ever want to find query data in Google Search Console where the query is a conversational query style? The long long queries that give you insight into how people may be finding your content via AI ...

Larry Kim wants to set the record straight. Marketers can still access referral data though the AdWords API, although paid-search query data is no longer being appended to referral URLs. Google ...

Google published a video tutorial with seven tips for using Google Trends to research and share keyword and topic data. The tutorial shows how to find hidden filters and search tools in the Trends ...