Discover how identifying a target market—defined by demographics like lifestyle, income, and age—helps in creating effective marketing strategies and product planning.

“By simplifying complex segmentation workflows and reducing the need for manual upkeep or engineering dependencies, we’re turning advanced targeting strategies into realistic, everyday tools for teams ...

Marketers might not know it, but their segmentation and persona strategies might be hurting them. The urgency of customer needs should drive segmentation strategies, but most companies take a flawed, ...

Few would disagree with the view that since the 1950’s, when the practice of market segmentation began, it has been the cornerstone of any marketing strategy. If you define your market segments ...

Javince Chan, manager, platforms and data advisory at Eyeota, a Dun & Bradstreet company, examines targeting in APAC ahead of ATS Singapore 2025. He expands on regional uniformity and local precision, ...