Rather than positioning itself as a stand-alone tool, TikTok is extending its presence through the marketing platforms that ...

Say the word ‘channel’ to a marketer and they’ll almost certainly think SEO, PPC, email and many other digital media channels. But, to the rest of the business outside of marketing, the word ‘channel’ ...

The relationship between end users and the channel is undergoing a fundamental shift. Distributors, resellers and integrators who once competed primarily on price and availability are being asked to ...

While there’s still an undercurrent of economic uncertainty, channel ecosystem professionals are somewhat confident that significant gains in revenue attributed to partners are possible. Specifically, ...