Virtual reality and augmented reality may be traveling in the same basic direction but for agencies and brands, they’re on different roads. The SapientNitro display at the annual eTail East conference ...
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Snap AR: 2025’s Untapped Revenue Stream for Brands
With over 300 million daily Snapchat users engaging with AR, it’s clear that this technology has become a powerful tool for driving shopping behaviors. As 2025 unfolds, AR is becoming a central ...
In what the brand is claiming as ‘the first’ AR experience to combine 3D product scanning, the mobile app is designed to use in-store POS to trigger interactive 3D product models of the new range. To ...
Legacy brands in India—some over a century old—are thriving today by embracing innovation. Technologies like Artificial Intelligence (AI), Generative AI, Augmented Reality (AR), Virtual Reality (VR) ...
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