Meta's ad-measurement updates - an AI-assisted Meta Pixel upgrade and a one-click setup path for Conversions API - are ...

DIRECTV Advertising announced an expanded relationship with LiveRamp (NYSE: RAMP), the leader in data collaboration, to ...

Meta is simplifying its CAPI setup and adding a new AI‑powered feature that adds more context from advertiser sites.

Call Yahoo one of the converted. Yahoo DSP launched a new Conversions API (CAPI) product, following in the footsteps of Meta and other platforms such as Snap, TikTok and Pinterest with their own CAPI ...

A new feature in the Meta Pixel will use AI to automatically include additional information, such as product details and page ...

Yahoo DSP has launched Yahoo CAPI, a conversion API that it says will help advertisers streamline measurement, attribution, and optimization across channels. The goal is to help brands “navigate the ...

Nextdoor, a neighborhood network provider, has launched Conversion API (CAPI) to help companies maximize ad performance, both online and offline. Nextdoor's new Conversion API will expand and improve ...