SRAM claims shorter crank arms give riders better efficiency and more comfort. Red crank arms are now available in 150-175mm ...

The SRAM pART Project in Park City, UT is the fourth incarnation of the bike part sculpture charity auction, which was also held in Chicago, New York City, and Salt Spring Island in British Columbia. ...

New SRAM TT aero-specific hydraulic disc brakes for RED, Force, and Rival. Plus short RED cranks down to 150mm & more!

Thirty-one years after he founded bike-parts maker SRAM, Stan Day has stepped down as CEO. This week, he handed over the job to Ken Lousberg, a veteran manufacturing executive who joined the company ...

The aerosensor aerobody ($389) attaches to a bike’s stem or bars and uses lasers to detect changes in a rider’s head and ...

Cyclists are an obsessive sort—how else would you describe the spandex-clad culture of the peloton? Perkins+Will channeled that intensity into the new headquarters of SRAM, the Chicago-based bike ...

A new 13-speed SRAM Red XPLR AXS groupset has been spotted at the 2024 Unbound gravel race. When SRAM recently launched its flagship Red AXS groupset, a gravel variant was curiously omitted. Now Red ...

For Evenepoel, 2025 was a season to forget, marked by a series of injury setbacks that culminated in a premature exit from ...

Sometimes my personal interests lead me to learning about some really great companies. I’ve been a serious bicyclist since age 13 (that’s a long time), and I worked as a bike mechanic ages ago, and ...