Feeling like walking a tightrope with pricing strategies? You're not alone. Original equipment manufacturers (OEMs) in the heavy equipment industry face myriad of challenges when devising pricing ...

Pricing strategy refers to the method by which businesses determine the selling price of their products or services. It is a multi-faceted component of overall business and marketing strategy that ...

Pricing offerings effectively can allow nonprofits to find customers who align with their vision. The process of creating the right kind of pricing can take time and requires a few important exercises ...

In my 15-plus years of working with companies & teaching courses on pricing strategies to MBA students, I have found value-based pricing (also known as “value pricing”) to be the most commonly ...

CHICAGO--(BUSINESS WIRE)--While college degrees have never been more important, they have also never been more expensive. According to the U.S. Department of Education, tuition at public four-year ...

James Jay Barber, President and CEO, opened by noting his transition into the role and outlined a focused strategy: "what I believe this business needs now is a sharp focus on commercial processes, ...

Determining the optimal price for your product or service is a delicate balance that requires a strategic approach. The key ...

Software as a service (SaaS) startups use a variety of pricing models. Even in small niche SaaS markets, we can find different freemium, tiered, subscription, usage-based or other pricing strategies.