The big thinkers at Aperture explain why brain rot is worse than imagined. Trump busted doing exactly what he says will destroy the country Quadruple amputee cornhole champion facing murder charges in ...

A growing body of research is linking watching short videos like those on TikTok or Instagram to weaker cognition and increased anxiety. Mental health counselor Jackie Ivey, clinical director at ...

Apple launched an unconventional TikTok marketing campaign featuring 12 bizarre “brain rot” videos to promote the new MacBook Neo, including content like limes FaceTiming lemons and blushing Apple ...

If you don’t know the term “brain rot” by now, congratulations! You probably don’t have it. It’s slang to describe the idea that being “very online” is harming our brains. It also describes the ...

Medical education is once again in the midst of a technological inflection point. Large language models (LLMs) can now pass licensing-style exams, draft clinical notes, simulate patients, and tutor ...

The Jennifer Aniston neuron refers to a theory of brain formation, positing there are certain neurons which respond to anything vaguely related to one concept, like Jennifer Aniston. If this theory ...

To Gen Alpha, it’s just culture. What’s often dismissed as brain rot is not random noise. It’s a recognisable pattern of content built on repetition, absurdity and rhythm, designed not to explain ...

Short-form video is dominant on social media, and so many of us are constantly scrolling as our algorithm feeds us entertaining clips. So is it causing “brain rot?” This internet slang term has been ...

Music is one of the most universal tools we have for expressing emotion, culture, and identity. People turn to it to learn, grow, and to feel. It’s no secret that music affects our mood. We listen to ...