How to Pronounce Thule (Real Life Examples!)

A big thank you to Thule Sweden for inviting me over for the THEX2025 product presentation last week. I was sponsored by Thule in 1984 and represented the brand for several years. It was really cool to visit the factory after almost 40 years and boy have things changed. The product line is enormous, the engineering and technology and factory automation are incredible, as is the quality. A great group of athlete ambassadors and team members put together a runway style show for an audience of over