In the early 1970s, Fjällräven’s founder Åke Nordin was trekking the barren mountain plateau of Abisko in Sweden’s far north, enduring an unbearably cold and windy night. Freezing temperatures were Åke’s least favourite aspect of outdoor life. He dug a bivouac pit in the snow, and as he lay there shivering with his teeth chattering, he began thinking about the possibility of inventing a jacket in which it would be impossible to feel cold. This bone-chilling experience marked the beginning of the
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In the early 1970s, Fjällräven’s founder Åke Nordin was trekking the barren mountain plateau of Abisko in Sweden’s far north, enduring an unbearably cold and windy night.
Fjällräven. . In the early 1970s, Fjällräven’s founder Åke Nordin was trekking the barren mountain plateau of Abisko in Sweden’s far north, enduring an unbearably cold and windy night. Freezing temperatures were Åke’s least favourite aspect of outdoor life. He dug a bivouac pit in the snow, and as he lay there shivering with his ...
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